When searching for a hotel, travelers can be overwhelmed by the number of choices. To help narrow down the search, travelers should first write out their desired amenities, including a pool, on-site spa, gym, complimentary breakfast and turndown service. By doing this, they can automatically filter out hotels that don’t meet their needs and focus on those that do.
In addition to hotel amenities, guests should also pay attention to the location. Travelers can choose to stay in a variety of neighborhoods depending on their preference, with each area offering its own unique vibe and attractions. For example, staying in the Financial District puts you near Wall Street and Battery Park, while Greenwich Village is a haven for literary-minded travelers. Chelsea and SoHo offer a fashionable, designer-centric feel, while TriBeCa exudes affluence with premium shopping and dining options.
With its sweeping views of the Empire State Building and Central Park, this luxury property is a favorite among NYC visitors. Featuring a spacious layout and modern decor, each of the 484 rooms is outfitted with upscale furnishings, oversized windows and marble bathrooms. Plus, the hotel is home to a rooftop bar with spectacular cityscapes and a gourmet restaurant that serves brunch and dinner.
The 900-pound gorilla of hotel review sites, TripAdvisor features a massive catalog of reviews from actual guests. However, it can be difficult to weed through the clutter of bogus reviews, especially when the site doesn’t require verification of a hotel stay. Hoteliers should monitor TripAdvisor and address bogus reviews as quickly as possible.
In recent years, Google has been gaining ground on TripAdvisor in the crowdsourced hotel review space. Its Hotel Finder is integrated with its search engine, allowing travelers to instantly retrieve a list of hotels with prices, photos and reviews. Plus, it offers an edge that insiders like: it allows hotels to easily flag a review from someone who hasn’t actually stayed there. Then, Google contacts the reviewer, asking them for a screenshot of their receipt or other proof that they’ve stayed at the hotel in question.
Analyzing positive hotel reviews is essential for maintaining a strong online reputation and encouraging future bookings. By responding in a warm and appreciative manner, hotels can highlight their strengths to potential guests while cultivating brand loyalty.
Exceptional hotel service is the cornerstone of positive guest experiences and can significantly influence future bookings and ratings. By highlighting the staff’s attentiveness to guests, hotels can improve customer satisfaction and boost their ranking on review websites. To do this, hotels should make sure they optimize their listings across leading review sites and encourage customers to leave reviews. In doing so, they can showcase their dedication to providing exceptional hospitality and ultimately increase their chances of receiving 5-star ratings.
